// project 02 practice & philosophy

christiaankloes.nl

The coolest head in the room.

christiaankloes.nl (opens in a new tab)
role
concept, brand & website
year
2026
status
live
built with
WordPress, custom theme
The christiaankloes.nl homepage: “Het koelste hoofd in de kamer.” — meditation for entrepreneurs.

The practice

Christiaan Kloes, the founder of Appic SandBox, trains entrepreneurs in attention — so they stay calm and sharp when it counts. Half-hour sessions at home or at the office, ten minutes of practice a day, and private retreats of two or three days in silence.

No talk therapy, nothing vague: sitting, noticing, practising. Rooted in the Mahasi tradition of insight meditation, taught by a certified meditation teacher with more than twenty silent retreats behind him.

Sitting still costs time. Not sitting still costs more.

the principle

The philosophy

Underneath the website sits a quieter project. Building companies since 2009 showed Christiaan where his limits were; meditation showed him something stranger — that we create those limits ourselves.

What remains is the most interesting question of all: how do you step out of the mental matrix you built yourself? And what is left when you do?

Being. By not being.

Zijn. Door niet te zijn.

The website

Dutch, warm and quiet. One promise, three offers — regular sessions, turning points and a private retreat — and one way in: a twenty-minute introduction. A custom WordPress theme, designed and built in the sandbox.